Question
Kindly write a literature review of the following topic, please. switching behaviour is a dependent factor and the remaining are ndependent. Model of the Consumer
Kindly write a literature review of the following topic, please. switching behaviour is a dependent factor and the remaining are ndependent.
Model of the Consumer Switching Behavior Related to Healthy Food Products.
H1. Customer's Attitude affects their Intensions of switching to healthy food.
H2. Customer's Subjective Norms effects on their Intensions of switching to Healthy food.
H3. Customer's Consumer Knowledge effects on their intensions of switching to Healthy food.
H4. Customer's perceived behavioral control effects on the intention of switching to Healthy food.
H5. Customer's perceived behavioral control effects on their switching behavior.
H6. Customers' intentions to switch to healthy food affect their switching behavior.
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