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Kinetic Resources is a startup firm selling exercise equipment and accessories. Their founder is meeting with her investor group to discuss the companys strategic plan.

Kinetic Resources is a startup firm selling exercise equipment and accessories. Their founder is meeting with her investor group to discuss the companys strategic plan. Which of the following will be most necessary for Kinetic Resources to pair with an effective marketing program?

  1. using reverse innovation principles
  2. committing to sales promotions
  3. focusing on social responsibility
  4. supporting greenwashing initiatives

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