KINGSTON FAMILY VINEYARD CASE STUDY

Answer the following 3 questions listed below from the Kingston Family Vineyard Case Study:

Where should Kingston Family Vineyards concentrate their efforts to grow the business in the long term?

To grow the business in the long term, when the transition to organic which would take longer years to invest and effects to premium pricing. Also, Kingston does some activities of responsibly manage the farm which limited the negative impact on the environment and using healthier, organic vineyard to produce the higher quality grapes for the wine

What are the risks and advantages of maintaining a foothold in several parts of the value and supply chain?

Should Kingston Family Vineyards invest in building out their wine tourism capability and facilities?