Question
Kisuko Ltd. is a fast food restaurant that specializes in high quality, moderately priced authentic dishes and pizzas. The restaurant has recently decided to implement
Kisuko Ltd. is a fast food restaurant that specializes in high quality, moderately priced authentic dishes and pizzas. The restaurant has recently decided to implement a balanced scorecard approach and has established the following relevant goals for each perspective:
perspective | goal |
Customer perspective | To increase the number of new and returning customers To reduce the % of customer complaints |
Internal business processes | To reduce the time taken between taking a customer's order and delivering the meal to the customer To reduce staff turnover |
Innovation and learning | To increase the proportion of revenue from new dishes To increase the % of staff time spent on training |
Financial performance | To increase spend per customer To increase gross profit margin |
The following information relates to Kisuko Ltd. for the year just ended and for the previous year.
20X8 | 20X9 | |
Total customers | 111600 | 1200 |
of which are new customers | 4400 | 4750 |
of which are existing customers | 7,200 | 7,250 |
Customer complaints | 464 | 840 |
Time between taking order and customer receiving meal | 4min | 13 min |
% staff turnover | 12% | 40% |
% time staff spend training | 5% | 2% |
revenue | 110000 | 132000 |
revenue from new dishes | 22000 | 39600 |
revenue from existing dishes | 88000 | 92400 |
gross profit | 22000 | 30360 |
Required: Using appropriate measures calculate and comment on whether or not Kisuko Ltd. has achieved its goals (12 marks)
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