Kivi Service Stations is considering expanding its operations to include the greater Dubuque area. Rather than build new service stations in the Dubuque area, management plans to acquire existing service stations and convert them into Kivi Outlets.

Kivi is evaluating two similar acquisition opportunities. Information relating to each of these service stations is presented below:

Joe's Garage	Gas N' Go
Estimated normal rate of return on net assets	20%	20%
Fair value of net identifiable assets	$950,000	$980,000
Actual average net income for past five years	$220,000	$275,000

a. Compute an estimated fair value for any goodwill associated with Kivi purchasing Joe's Garage. Base your computation upon an assuption that successful service stations typically sell at about 9.25 times their annual earnings.

Comment