KKL is a radio station based in one city. It has developed sophisticated IT systems for its broadcasts that allow it to play tracks and advertisements efficiently. This has reduced the need for employees and given KKL a cost advantage over many of its rival stations, which have been struggling financially in recent years. This has allowed KKL to sell advertisements at a lower price than other radio stations. KKL's rivals have recently started developing similar systems that will allow them to reduce their own cost base in the coming years. KKL feels that its systems are currently as efficient as they can be made and they believe that there is limited future scope for development of its information systems. Where would KKL's IT system be placed on McFarlan's strategic grid