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Klara wants to compare the price of a wallet she saw at Nordstrom Rack with other stores that may have the same wallet. Before the

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Klara wants to compare the price of a wallet she saw at Nordstrom Rack with other stores that may have the same wallet. Before the advent of online shopping, a choice like this would have required that Klara spend at least a couple of hours at the nearby mall comparison shopping. Instead, she locates the product on three different websites, including Amazon, conducts her shopping from her laptop, and makes a purchase without leaving her dorm room. Klara thinks to herself, "Shopping online is so much faster and easier than going from store to store at the mall!" This scenario could best be summed up as a change in in Klara's shopping behavior. enabled a change the technological environment the competitive environment the sociocultural environment the economic environment

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