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Kleenex Tissues has determined that they will be running the tactics outlined below in 2021 Media Tactic Cost National conventional television advertising (6 weeks $1,000,000
Kleenex Tissues has determined that they will be running the tactics outlined below in 2021 Media Tactic Cost National conventional television advertising (6 weeks $1,000,000 total) Print advertising (4 months total) $400,000 In-store displays (3 months total) $50,000 Online sweepstakes (1 month total) $25,000 Direct mail sampling program to 100,000 households (1 $250,000 month total) Use the information below to design a media execution strategy. Specifically: List all of the tactics in the blank blocking chart below; Block off the timing that you are recommending for each tactic; Include the budget for each tactic in the final column; Calculate the budget spend for each quarter; and Provide 3 points to justify why you are recommending this media execution strategy I . List all of the tactics in the blank blocking chart below; Block off the timing that you are recommending for each tactic; Include the budget for each tactic in the final column; Calculate the budget spend for each quarter; and Provide 3 points to justify why you are recommending this media execution strategy $ S $ $ un $ $ $ $ $ Rationale for Media Execution Strategy: . Point 1: BE S Rationale for Media Execution Strategy Point 1: Point 2: Point 3
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