Question
KLF Electronics is an American electronic equipment manufacturer. The company has a manufacturing facility in San Jose, California. KLF Electronics distributes its products through five
KLF Electronics is an American electronic equipment manufacturer. The company has a manufacturing facility in San Jose, California. KLF Electronics distributes its products through five regional warehouses located in Atlanta, Boston, Dallas and Los Angeles. In the current distribution system, the United States is divided into four major markets, each of which is served by a regional warehouse. Customers, usually retail stores, receive items directly from regional warehouses in their market areas. That is, in the current distribution system, each customer is assigned to a market and receives deliveries from a regional warehouse. Warehouses receive items from manufacturing plants. Generally, it takes about 1.5 weeks to fulfill an order from any regional warehouse. In recent years, ABC's competition has significantly intensified, and customers are under great pressure to improve service levels and reduce costs. To improve service levels and reduce costs, ABC wanted to consider an alternative distribution strategy, replacing four regional warehouses with a central warehouse that handles all customer orders. What are the advantages and disadvantages of the new proposed distribution strategy relative to the existing distribution strategy? how you would design a new logistics network consisting of only one warehouse? Provide an outline for this analysis: What are the main steps? Specifically, what data do you need? What model are you going to use? (50%)
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