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Kmart and Sears Case, Ch. 9 Can this company be save. marketing mistakes successes book edition 12 Marketing Mix Strategies: A. PRODUCT GOALS AND STRATEGIC

Kmart and Sears Case, Ch. 9
Can this company be save.
marketing mistakes successes book edition 12 image text in transcribed
Marketing Mix Strategies: A. PRODUCT GOALS AND STRATEGIC RECOMMENDATIONS use the Product Growth Matrix for Strategic Recommendations (Refer to lecture slides for PGM) - Marketing Goal \# 1: Market Penetration - Marketing Goal \#2: Market Development - Marketing Goal \# 3: Product Development Marketing Goal \# 4: Diversification

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