Kmart and Sears Case, Ch. 9

Can this company be save.

marketing mistakes successes book edition 12

D. PRICING GOALS AND STRATEGIC RECOMMENDATIONS Marketing Goal \# 1: Overall pricing objective and strategy Marketing Goal \#2: Price comparison to the competition Marketing Goal \#3: Connection to differentiation/positioning ktrategy Based on the Strategic Recommendations you made in IV above, how do you answer the following? What is the overall strategic focus and direction of the marketing plan? In other words, what is your BEST recommendation for saving and/or growing this company? How does the firm's strategic direction provide meaningful and sustainable differentiation from competitor's in the industry