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Knoll, Incorporated, currently sells 31,000 units a month for $21 each, has variable costs of $16 per unit, and has fixed costs of $115,000.
Knoll, Incorporated, currently sells 31,000 units a month for $21 each, has variable costs of $16 per unit, and has fixed costs of $115,000. Knoll is considering increasing the price of its units to $24 per unit. This will not affect costs, but demand is expected to drop 10%. Should Knoll increase the price of its product? Multiple Choice No, profit will decrease $40,000. Yes, profit will increase $40,000. No, profit will decrease $68,200. Yes, profit will increase $68,200.
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