• Know the definitions and differences between a company's vision, mission, and values and the role that each plays inthestrategicmanagement process.Beable to differentiatebetweena product-focusedmissionanda customer-focusedmission.Whatistherelationshipbetweenmissionstatementsandcompetitiveadvantage?

• Knowthedifferentlevelsofstrategy(Corporate,Business,andFunctional).
• Knowthedifferencesbetweenstrategicplanningandscenarioplanning.Whataretheadvantagesofeachand when is each approach most appropriate?How is the AFI strategy framework applied in scenario planning?
• UnderstandthedifferencebetweenIntendedStrategy,UnrealizedStrategy,EmergentStrategyandRealized Strategy.In what ways may emergent strategies be encouraged (e.g., the Resource Allocation Process)?