Knowing the best keywords is critical to search engine marketing. After reading the chapter, read the following two articles about keyword research (ignore the links to Scribe, a paid service they are promoting). The first article contains a link to the Google Keyword Adwords Tool (see detailed steps for setting up Google Adwords in note at the end).

A 3-Step Process for Painless Keyword Research How to Find the Keywords that Work for Your Content Marketing Goals

Participate in the Keyword Search discussion board. For the purposes of this discussion, pretend you have been hired by a regional chain of frozen yogurt stores to advise them on how to use Keyword Search marketing on Google. The company has 25 stores spread across Georgia, Alabama and Florida. The name of the company is FroYoFoU. Their specialty is that each month, a new flavor is created based on customer suggestions received at their website and stores. Make your first post as soon as you can and revisit the board every other day or so to comment and reply. This board IS GRADED as follows:

2 Points: Your post about your keyword search research provides useful suggestions about the keywords you are suggesting, included the recent search volume and estimated cost per click (using the Google Keyword tool discussed below).

1 Point: For additional posts and your comments and replies to other students are meaningful and professional.

0 Points: You do not address the requested post, or your comments fall short of anything meaningful.

You can earn a maximum of 5 points in this discussion board.