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Knowing the power of e-mails and the high rate at which they are distributed, what actions would you take, as a B2C Internet marketer, to

Knowing the power of e-mails and the high rate at which they are distributed, what actions would you take, as a B2C Internet marketer, to make your e-mails more effective?To assure that they are read? To make them more meaningful to both customers and prospects?

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