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Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers

Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers margin and markup as a percentage.

Retail margin % age (10 points)

Retail Markup % age (10 points)

If Kodak cuts the price of Gold Plus by 10%, sales are expected to go up by 25%. Calculate the own price elasticity of Gold Plus. (10 points)

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