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Kokomochi is considering the launch of an adverising carreaign for its lalest dessert product, the Mri Mochi Munch. Kokomochi plans to spend $4.44 millon on

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Kokomochi is considering the launch of an adverising carreaign for its lalest dessert product, the Mri Mochi Munch. Kokomochi plans to spend $4.44 millon on TV, radio, and print advertising this yeac for the campaign. The ads are expected to boost sales of the Mri Mochi Munch by $9.26 milion this yeat and $7.28 milion next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomoch's other products. As a result, sales of other products are expectod to rise by $2.65 milion 8ach year. Kokomoch's gross proff margin for the Mini Mochi Munch is 35\%, and its gross profit margin averages 24% for all other products. The company's marginal corporate tax rale is 33% beth this year and next year. What are the ncremental eamings associated with the adverising campargn? Note: Assume that the company has adequate positive income to thie advantage of the tax befefts provided by any net losses associated with this campaign. Calculate the incremental eamings for year 1 below: (Round to three decimal places)

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