Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $3.43 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9.21 million this year and $7.21 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $3.69 million each year.Kokomochi's gross profit margin for the Mini Mochi Munch is 34%, and its gross profit margin averages 25% for all other products. The company's marginal corporate tax rate is 30% both this year and next year. What are the incremental earnings associated with the advertising campaign?

Note: Assume that the company has adequate positive income to take advantage of the tax benefits provided by any net losses associated with this campaign.

Calculate the incremental earnings for year 1 below:(Round to three decimal places.)

Year 1

Incremental Earnings Forecast ($ million)

Sales of Mini Mochi Munch

$

Other Sales

$

Cost of Goods Sold

$

Gross Profit

$

Selling, General, and Administrative

$

Depreciation

$

EBIT

$

Income Tax at 30%

$

Incremental Earnings

$