Question
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $4.45 million on
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $4.45 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $10.82 million this year and $8.82 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $2.26 million each year.Kokomochi's gross profit margin for the Mini Mochi Munch is 36%, and its gross profit margin averages 24% for all other products. The company's marginal corporate tax rate is 30% both this year and next year. What are the incremental earnings associated with the advertising campaign?
YEAR 1
Incremental Earnings Forecast ($ million)
Sales of Mini Mochi Munch $ _____
Other Sales $ _______
Cost of Goods Sold $ ________
Gross Profit $________
Selling, General, and Administrative $ ______
Depreciation $ _____
EBIT $ ______
Income Tax at 35% $ ______
Unlevered Net Income $______
Calculate the unlevered net income for year 2 below:
YEAR 2
Sales of Mini Mochi Munch $ _____
Other Sales $ ______
Cost of Goods Sold $ ______
Gross Profit $ _______
Selling, General, and Administrative $ _______
Depreciation $ ________
EBIT $ _______
Income Tax at 35% $ ______
Unlevered Net Income $ _____ PLEASE ANSWER ENTIRE QUESTION!
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