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Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $ 4 .

Kokomochi is considering the launch of an advertising campaign for its
latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend
$4.4 million on TV, radio, and print advertising this year for the campaign.
The ads are expected to boost sales of the Mini Mochi Munch by $8.4
million this year and $6.4 million next year. In addition, the company
expects that new consumers who try the Mini Mochi Munch will be more
likely to try Kokomochi's other products. As a result, sales of other
products are expected to rise by $1.8 million each year.
Kokomochi's gross profit margin for the Mini Mochi Munch is 35%, and its
gross profit margin averages 23% for all other products. The company's
marginal corporate tax rate is 21% both this year and next year. What are
the incremental earnings associated with the advertising campaign?
Complete the table below: (Round to the nearest dollar.)
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