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Kokomochi is considering the launch of an advertising campaign for its latest dessert product , the Mini Mochi MunchKokomochi plans to spend $million on TVradio,

Kokomochi is considering the launch of an advertising campaign for its latest dessert product , the Mini Mochi MunchKokomochi plans to spend $million on TVradio, and print advertising this year for the campaign . The ads are expected to boost sales of the Mini Mochi Munch by $10.3 million this year and 8.3 million next yearIn addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other productsAs a result sales of other products are expected to rise by each year Kokomochi's gross profit margin for the Mini Mochi Munch is 34%, and its gross profit margin averages 21 % for all other productsThe company's marginal corporate tax rate is 21 % both this year and next yearWhat are the incremental earnings associated with the advertising campaign ? image text in transcribed
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend 54.9 million on TV, rad0, and print advertining this year for the carnpaign. The ads are expected to boost sales of the Mini Mochi Munch by $10.3 milion this yoat and 58.3 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokoenochis other products. As a result, sales of other products are expected to rise by $1 . million each yeat. Kokomochi's gross proft margin for the Mini Mochi Munch is 34\%, and its gross profit margin averages 21% for all other products The company's matginal corporate tax rate is 21% both this year and next year. What are the incremental eamings asseciated with the advertising campaign

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