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Kokomochi is considering the launch of an advertising campaign for its latest dessert product , the Mini Mochi MunchKokomochi plans to spend $million on TVradio,
Kokomochi is considering the launch of an advertising campaign for its latest dessert product , the Mini Mochi MunchKokomochi plans to spend $million on TVradio, and print advertising this year for the campaign . The ads are expected to boost sales of the Mini Mochi Munch by $10.3 million this year and 8.3 million next yearIn addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other productsAs a result sales of other products are expected to rise by each year Kokomochi's gross profit margin for the Mini Mochi Munch is 34%, and its gross profit margin averages 21 % for all other productsThe company's marginal corporate tax rate is 21 % both this year and next yearWhat are the incremental earnings associated with the advertising campaign ?
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