KOMBI CASE ANALYSIS
- Clearly state the marketing and/or overall objectives of the organization Objectives should address the problem identified. Objectives should be clear, specific, numeric, and limited to a particular time period. Use subheadings to group the following functional areas as strengths or weaknesses: (1) Marketing (including brands, brand strategies, product portfolio) (2) Manufacturing (Production or Service Process) (3) Finance (4) Research and Development (5) Human Resources (6) Information Systems/Technoloy External Analysis / Macro-environmental Analysis / Environmental Scan Use subheadings to group the following factors as opportunities or threats: (1) Regulatory/Political force (2) Economic force (3) Social force (4) Technological force (5) Culture (6) Demographics (7) Competition Discuss how each factor affect the industry that will in turn affect the organization's ability to resolve the problem or achieve your objectives. Page 1 of 6 Notes for Situational Analysis: Use tables to summarize the situational analysis as an Appendix (SWOT table in Appendix) Discussion should be contained in the body of the report For every area discussed, explicitly identify whether it is a strength/weakness or opportunity/threat. Be sure to clearly link the information you present to the problem you have identified How does the S/W/O/T impact on the organization's ability to resolve the problem or achieve your objectives? As discussed in class, only include factors that are relevant to your analysis Discuss the segmentation analysis within the body of your report, In describing segments, be sure to discuss multiple relevant segmentation approaches/ - Clearly state the marketing and/or overall objectives of the organization Objectives should address the problem identified. Objectives should be clear, specific, numeric, and limited to a particular time period. Use subheadings to group the following functional areas as strengths or weaknesses: (1) Marketing (including brands, brand strategies, product portfolio) (2) Manufacturing (Production or Service Process) (3) Finance (4) Research and Development (5) Human Resources (6) Information Systems/Technoloy External Analysis / Macro-environmental Analysis / Environmental Scan Use subheadings to group the following factors as opportunities or threats: (1) Regulatory/Political force (2) Economic force (3) Social force (4) Technological force (5) Culture (6) Demographics (7) Competition Discuss how each factor affect the industry that will in turn affect the organization's ability to resolve the problem or achieve your objectives. Page 1 of 6 Notes for Situational Analysis: Use tables to summarize the situational analysis as an Appendix (SWOT table in Appendix) Discussion should be contained in the body of the report For every area discussed, explicitly identify whether it is a strength/weakness or opportunity/threat. Be sure to clearly link the information you present to the problem you have identified How does the S/W/O/T impact on the organization's ability to resolve the problem or achieve your objectives? As discussed in class, only include factors that are relevant to your analysis Discuss the segmentation analysis within the body of your report, In describing segments, be sure to discuss multiple relevant segmentation approaches/
