1) Explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Do companies who practice this concept create a positive or negative impact on your perception of them and ultimately your buying behaviours?

2) In marketing, what is public? Briefly describe the seven main types of publics that marketers engage with and explain how marketing might communicate with these publics. Provide one detailed example of what impact a Financial public might have on a company - positive and or negative.

3) Explain the four major segmenting variables for consumer markets. Using beer as your product and the GTA as your market create a high level market segmentation use two bases.