KookieKutterBakery - Crunch Time.

After your analysis of the case,

1) CanCerettiafford to develop new cookies?

2) Would developing new cookies and investing in more marketing potentially reap sufficient benefits forKookieKutterBakery?

3) What should be recommended toCerettito continue growing his businessand to succeed in the future?

4) What is data percolation?How did the marketing agency hired byCerettiusedatapercolation?

5) IfCerettiwere toreconductthe marketing agency's experiments, what changes or improvements to the experiment would you suggest?