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Kotler and Keller (2016) outline the 10 Deadly Sins of marketing. Address the potential solution for one deadly sin below. Include a thorough academic discussion

Kotler and Keller (2016) outline the 10 Deadly Sins of marketing. Address the potential solution for one deadly sin below. Include a thorough academic discussion on the solution for one deadly sin below.

Your company needs to better define its competitors and monitor them

Write 1and page and include references

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