Question
Kotter, as cited in Gorchels (2012), describes the work of leaders and the work of managers. Review the following video Develop New ProductsLinks to an
Kotter, as cited in Gorchels (2012), describes the work of leaders and the work of managers. Review the following video Develop New ProductsLinks to an external site., then in your discussion post, provide a cited example of a new product or service and how it was led from concept to commercial development. Who led the efforts and how do these efforts fit with Kotter's descriptions of management and leadership? What impact has this new product or service had on society?
https://www.linkedin.com/learning/developing-business-acumen/develop-new-products?autoAdvance=false&autoplay=true&u=2245842
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Step: 1
we need to analyze a specific example of a new products journey from concept to commercial development examining the roles of leadership and management as described by Kotter and cited in Gorchels 201...Get Instant Access to Expert-Tailored Solutions
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