KPI Building/ Strategic Analysis test

Chevrolet in the UAE have an April June 2022 campaign being planned for the All New El Camino Launch. The business aims to effectively launch and sell 50 cars priced at AED180k. Budget split is split in offline/online with a 30/70 split. Since the car is a reimagined all electric version of an old American nameplate there is nothing quite like it, and General Motors want to be very sure of what KPIs to set.

Stepping into the shoes of a digital brand analyst please:

• Draft a scorecard table with the 10 top metrics to monitor (have to address upper, mid and lower funnel activity)
• Suggest benchmarks to peg performance with upper, mid and lower funnel activity