Question
Kraft Food products is a company that makes many brands of dairy products and other grocery store items, all of which are identified only by
Kraft Food products is a company that makes many brands of dairy products and other grocery store items, all of which are identified only by the corporate name, Kraft. These products are sold in virtually all grocery stores in the U.S. In this example, Kraft can best be described as using which branding strategy?
Family branding | ||
Combination branding | ||
Individual branding | ||
Private branding |
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