Kraft's Oscar Mayer brand markets Lunchables, convenient prepackaged lunches for children. To extend the substantial success of Lunchables, however, Oscar Mayer later introduced Lunchables Uploaded, a version designed to meet the tastes and sensibilities of teenagers. Most recently, the brand launched an adult version, but with the more adult-friendly name P3 (Portable Protein Pack). Now, consumers of all ages can enjoy what is rapidly becoming one of America's favourite noontime meals

Q. Assess the bases of segmentation used by Oscar Mayer and compare it with other bases of segmentation.

(Hint: Make sure to identify the right bases used and then explain other bases