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Kramerica Industires plans to introduce a new product to the market. Last week, Kramerica hired a marketing firm to develop a TV ad for the
Kramerica Industires plans to introduce a new product to the market. Last week, Kramerica hired a marketing firm to develop a TV ad for the product. The marketing firm will develop the ad regardless of Kramerica's decision to continue the project or not. The project will require additional working capital of $ which will be recovered at the conclusion of the project. The firm has spent $ on R&D for this project. To launch the project Kramerica will have to invest $ million today in plant and machinery. The plant and machinery have an economic life of years and a salvage value of $ million. The project is expected to generate sales of $ million per year for years. Of these, are due to lost sales of the existing products of the company. The incremental variable costs of producing the product is $m Fixed costs are $ per year. Kramerica's accountants have allocated $ in managerial salaries to the project but no additional managers need to be hired. The company uses straight line depreciation. It has a marginal tax rate of and a cost of capital.
The initial cash flow at time t is $
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