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Krasna Coffee is a new high end coffee roaster in Slovakia that sells 1kg bags of beans through independent coffee shops. The bags of roasted
Krasna Coffee is a new high end coffee roaster in Slovakia that sells 1kg bags of beans through independent coffee shops. The bags of roasted beans retail for 16 Euros and Krasna receives 7.49 Euros for per bag, which costs 3.93 Euros per bag to produce and deliver. In their first year of business they sold 20,120 bags, primarily in the capital of Bratislava, and spent 62,366 Euros on local advertising and promotion. Krasna has one employee focused on marketing and sales whose salary and expenses are 40,371 Euros / year. Based on feedback from the channel and the salesperson, Krasna estimates that the average customer purchased one bag of coffee every other month. If Krasna estimates that each customer will continue to purchase the bags for 21/2 years, what is the best estimate of customer CLV
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