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Krasna Coffee is a new high end coffee roaster in Slovakia that sells 1kg bags of beans through independent coffee shops. The bags of roasted
Krasna Coffee is a new high end coffee roaster in Slovakia that sells 1kg bags of beans through independent coffee shops. The bags of roasted beans retail for 11 Euros and Krasna receives 7.89 Euros for per bag, which costs 3.41 Euros per bag to produce and deliver. In their first year of business they sold 19,808 bags, primarily in the capital of Bratislava, and spent 65,144 Euros on local advertising and promotion. Krasna has one employee focused on marketing and sales whose salary and expenses are 40,744 Euros / year. Based on feedback from the channel and the salesperson, Krasna estimates that the average customer purchased one bag of coffee every other month. What is Krasna's CLV to CAC ratio for their first year of business
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