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Kristen's Cookie Company You and your roommate are preparing to start Kristen's Cookie Company in your on-campus apartment. The company will provide fresh-baked cookies
Kristen's Cookie Company You and your roommate are preparing to start Kristen's Cookie Company in your on-campus apartment. The company will provide fresh-baked cookies to starving students in the evenings. You need to evaluate the preliminary design for the company's production process to figure out how many dozen you can produce in one night and how effectively your time, and that of your room mate, will be utilized. BUSINESS CONCEPT Your idea is to bake fresh cookies to order, using any combination of ingredients that they buyer wants. The cookies will be ready for pickup at your apartment within an hour. Cookies will be produced and sold by the dozen. Several factors will set you apart from competing products such as store-bought cookies. First, your cookies will be completely fresh. You will not bake any cookies before receiving the order; therefore, the buyer will be getting cookies that are literally hot out of the oven. Second, you will have a variety of ingredients available to add to the basic dough, including chocolate chips, M&M's, chopped Heath bars, coconut, walnuts, and raisins. Buyers will email in their orders and specify which of these ingredients they want in their cookies. You guarantee completely fresh cookies. In short, you will have the freshest, most exotic cookies anywhere, available right on campus. You will produce and sell cookies by the dozen (i.e., customers must order one dozen, two dozen, etc.). THE PRODUCTION PROCESS Baking cookies is simple: mix all the ingredients in a food processor; spoon out the cookie dough onto a tray; put the cookies into the oven; bake them; take the tray of cookies out of the oven; let the cookies cool; and, finally, take the cookies off the tray and carefully pack them in a box. You and your roommate already own all the necessary capital equipment: one food processor/blender, cookie trays, and spoons. Your apartment has a small oven that will hold one tray at a time. A detailed examination of the production process, which specifies how long each of the steps will take, follows.
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