Krizia is excited about the bakery that they just started. As a marketing major, Krizia knows that setting the correct price will be critical to the success of their bakery. In particular, Krizia wants to get a very good grip on costs, as she knows costs establish the ___________ for their prices. Krizia is excited about the bakery that they just started. As a marketing major, Krizia knows that setting the correct price will be critical to the success of their bakery. In particular, Krizia wants to get a very good grip on costs, as she knows costs establish the ___________ for their prices. floor competitive positioning ceiling profits