Kroger is trying to determine which types of Vanilla Wafer cookies to stock. The wholesale cost Kroger is charged for a box of each type of cookie is shown in the following table:

National1	National2	Generic	Copycat
$1.5	$2.00	$0.90	$1.25

The wholesale price of a book of cookies is assumed equal to the product's quality. Each customer assigns a different value to quality, as shown in the file Q1.xlsx and snapshot depicted in right hand side. For example, customer 7 would value National1 at 1.02*(1.5), and so on. Your task is to determine how to price each type of cookie and then to recommend which brands Kroger should stock to maximize profit from cookies