Kroger Merger

You should address: what is the competitive market place, why is Kroger doing this, and lastly do you agree with the merger and why. This should be based on facts, analysis, concepts you have learned to date in class, not your opinion. There is some information under the WSJ Article, BoA Securities write up of the merger, and two IBIS World Reports on Kroger and the Supermarket / Grocery Business.