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Kroger sells different brands of Chips that occupy high value shelf space. It has 3 different brands of product with the following data: Selling
Kroger sells different brands of Chips that occupy high value shelf space. It has 3 different brands of product with the following data: Selling Price Per Carton 6 Sunchips Cheetos Lays 3 9 Variable Cost Per Carton 2 1 3 Shelf space required per carton 0.05 0.04 0.1 Required: a)What is the contribution margin per constraining factor of each product? Sunchips Cheetos Lays b) Kroger wants to offer all of these products to its customers but has limited shelf space. What product should be allocated" the most space? Which product second? Which product third?"
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