Kroger stores in South Texas carry a complete selection of canned Hispanic foods, freshly made tortillas, and Mexican soft drinks, whereas stores in the MidWest don't. This is evidence that Kroger's merchandise is based on. benefit segmentation demographic segmentation age segmentation psychographic segmentation Which of the following is a basic criterion for successfully segmenting markets? Each segment must be composed of people with different product needs. Each segment must be composed of people with different characteristics. Segments must be large enough to warrant developing and maintaining a special marketing mix. Segments must be divided according to the North American Industry Classification System. A dentist's x-ray machine would be an example of a convenience goods shopping goods specialty goods unsought goods Carlo loves foods that would nutritionally be considered harmful to health in the long run. Carl says he doesn't care, and just threw away some pamphlets on healthy eating that his doctor's office gave him on his last visit. This would be a case of selective exposure selective retention cognitive dissonance self-image congruence Examples of fads include the Hula-hoop (8), Pet Rock (8, Pokmon (8, the yoyo, and Beanie Babies(B). A fad product usually doesn't have much utility, which is one of the reasons sales drop quickly after the initial public fascination subsides. Which is a characteristic of fads? They can move through the entire cycle very quickly - sometimes only a few weeks They typically register a gradual and unpredictable spike in sales. They peak slowly but then register a rather abrupt decline. They stay in the maturity stage for decades