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Kroger , the country ' s leading grocery - only chain, added a line of private label organic and natural foods call Simple Truth to
Kroger
the
countrys leading
grocery
only chain, added a line of private label organic and natural foods call Simple Truth to its stores. If
youve priced organic
foods you know they are more expensive. For
example a dozen conventionally farmed
Grade
A eggs at Kroger costs consumers
$
whereas Simple Truth eggs are priced at
$
per dozen. One study found
that overall, the average price of organic foods is
percent more than that of conventional foods.
However if prices get too
high consumers will not purchase the organic options. One element of sustainability is organic
farming which costs much more than conventional
farming and those higher costs are passed on to consumers. Suppose that a conventional egg
farmers average fixed costs per year for
conventionally
farmed eggs are
$
million per
year but an organic egg
farmers fixed costs are five times that amount. Further assume that the organic
farmers variable costs of
$
per dozen are twice as much as conventional
farmers variable costs.
Most large egg farmers sell eggs directly to retailers. If
Krogers margin is percent based on its retail
price the
farmers price per dozen to the retailer for conventional eggs is
$
and for organic eggs is
$
How many dozen eggs does a conventional farmer need to sell to break
even How many does an organic farmer need to sell to
breakeven
Hint: See the
Pricing Break
Even, and Margin Analysis sectioThe breakeven volume for conventional eggs is
enter your response here dozen. Round to the nearest whole number.
n of Appendix
in your textbook.
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