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Kroger , the country ' s leading grocery - only chain, added a line of private label organic and natural foods call Simple Truth to

Kroger
,
the
country's leading
grocery
-
only chain, added a line of private label organic and natural foods call Simple Truth to its stores. If
you've priced organic
foods, you know they are more expensive. For
example, a dozen conventionally farmed
Grade
-
A eggs at Kroger costs consumers
$
2
.
3
5
,
whereas Simple Truth eggs are priced at
$
4
.
9
0
per dozen. One study found
that, overall, the average price of organic foods is
8
5
percent more than that of conventional foods.
However, if prices get too
high, consumers will not purchase the organic options. One element of sustainability is organic
farming, which costs much more than conventional
farming, and those higher costs are passed on to consumers. Suppose that a conventional egg
farmer's average fixed costs per year for
conventionally
-
farmed eggs are
$
1
million per
year, but an organic egg
farmer's fixed costs are five times that amount. Further assume that the organic
farmer's variable costs of
$
2
.
6
0
per dozen are twice as much as conventional
farmer's variable costs.
Most large egg farmers sell eggs directly to retailers. If
Kroger's margin is percent based on its retail
price, the
farmer's price per dozen to the retailer for conventional eggs is
$
1
.
6
5
and for organic eggs is
$
.
3
.
4
3
How many dozen eggs does a conventional farmer need to sell to break
even? How many does an organic farmer need to sell to
breakeven?
Hint: See the
Pricing, Break
-
Even, and Margin Analysis sectioThe break-even volume for conventional eggs is
enter your response here dozen. (Round to the nearest whole number.)
n of Appendix
3
in your textbook.

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