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K-Roo Ltd,'s competitive advantage relies on its knowledge in terms of product development, quality control, advertising, and after-sales service. Which international expansion strategy would be
K-Roo Ltd,'s competitive advantage relies on its knowledge in terms of product development, quality control, advertising, and after-sales service. Which international expansion strategy would be most suitable for K-Roo? a. licensing b. joint-venturing C. exporting d. importing e. local production via FDI
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