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Kuzio Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 150 100 %

Kuzio Corporation produces and sells a single product. Data concerning that product appear below:

Per Unit Percent of Sales
Selling price $ 150 100 %
Variable expenses 60 40 %
Contribution margin $ 90 60 %

The company is currently selling 7,000 units per month. Fixed expenses are $209,000 per month. The marketing manager believes that a $7,100 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Multiple Choice

  • increase of $10,000

  • decrease of $10,000

  • increase of $17,100

  • decrease of $7,100

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