KW (your laundry detergent company) decided to invest in an analytics program to improve competitive performance. You are faced with the challenge of managing more and more data, and your users are questioning whether they can trust your outcomes. You yourself are questioning data quality.

This needs to be fixed. Research the topic of Master Data Management and answer the two-part question:

1) Who should be responsible for managing data in the organization? Why?

2) If you have the opportunity to convince senior leadership to invest in Master Data Management, what reasons would you give them?