Kyler Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Houston. Land and labor are cheap, and competition among developers is fierce. The homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Kyler Builders' cost per developed sublot are as follows: (Click the icon to view the costs.) Kyler Builders would like to earn a profit of 15% of the variable cost of each home sale. Similar homes offered by competing builders sell for $205,000 each. Read the requirements. Requirement 1. Which approach to pricing should Kyler Builders emphasize? Why? Kyler will need to emphasize a target-costing approach to pricing. Because the tract homes are not unique and face control over pricing. stiff competition, Kyler will not have much Requirement 2. Will Kyler Builders be able to achieve its target profit levels? Show your computations. Complete the following table to show whether Kyler Builders will be able to achieve their target profit levels. (Use parentheses or a minus sign to indicate a profit shortfall.) Less: Target cost per home Less: Expected excess profit (profit shortfall) 1. Which approach to pricing should Kyler Builders emphasize? Why? 2. Will Kyler Builders be able to achieve its target profit levels? Show your computations. 3. Bathrooms and kitchens are typically the most important selling features of a home. Kyler Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $26,000 per home but would enable the company to increase the selling prices by $45,500 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home.) If Kyler Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis. Land $ 57,000 $ 125,000 Construction Landscaping 5,000 $ $ Variable marketing costs 4,000