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Kyo Corporation produces and sells a single product. Data concerning that product appear below: Sales $780,000 Variable Expenses 546,000 Contribution Margin $234,000 Fixed Expenses 180,000

Kyo Corporation produces and sells a single product. Data concerning that product appear below:

Sales $780,000
Variable Expenses 546,000
Contribution Margin $234,000
Fixed Expenses 180,000
Net Operating Income $ 54,000

The company is currently selling 6,000 units per month. The marketing manager believes that a $5,000 increase in the monthly advertising budget would result in a 100 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

a.

decrease of $1,100

b.

increase of $900

c.

increase of $8,000

d.

decrease of $4,100

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