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l AaBbcci AaBbc 1 List Para... 1 Body Text T Heading 1 1 No Spac.. 1 Normal 1 Table Pa.. Heading 2 Heading 3 Heading F Paragraph Styles Question 3.2 (Part 3) Joe Evans, the Manager of McDonell Fast Food Company, is interested in developing a strategic performance management system that can help him evaluate the relative performance of each product line and provide signals of likely future performance issues. He is interested to know whether a balanced scorecard may be the way to proceed. Required: Question 3.2.1 Explain to Evans the essential features of a balanced Scorecard. In your answer, explain how the organization can achieve strategic alignment using balance scorecard. Word limit: 250 words. Note the word count at the end of your answer) (5 marks) Your Answer (expand the space as required): Word count: Question 3.2.2 Identify two appropriate performance measures for each of the balance scorecard perspectives for McDonell Fast Food Company Word limit: 250 words. Note the word count at the end of your answer (5 marks) Your Answer (expand the space as required): I Word count
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