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l Hello, I need help. I need 3 personas for the company Carter's (Baby apparel and clothes) I provided in the blue an in-the-blue example
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Hello, I need help. I need 3 personas for the company Carter's (Baby apparel and clothes) I provided in the blue an in-the-blue example but I need it for the company Carter's. I will thumbs up, and I really appreciate your hard work!
- Explanation on the purpose of personas - Your persona analysis - What are the personas of these segments? Be specific. - Use a minimum of three that are well researched and not opinion based - Ashley is a black female aged 28 - She is a part of the Young Alumni interest group and regularly attends events hosted by the Young Alumni Council - She is interested in attending sports games for the sake of networking with likeminded alumni for the sake of both friendship and making industry connections - Ashley has been immersed in technology from a young age, so she is extremely tech-savvy - She can be targeted via social media by highlighting the community fun and potential networking benefits of attending a game - She is young and influential, and she lives in an apartment complex in Atlanta, or the metro-area, that is surrounded by health clubs, dining options, and breweries - She works at Deloitte in Midtown Atlanta and is consistently moving up in the company - She is making a salary of around 70-80K - Joe is a white man aged 71 - He enjoys attending senior brunches at the alumni association, and he is an avid donor to Georgia State University - He likes the perks he enjoys from being a donor such as being invited to special events - He is an empty nester with grandchildren, and he lives with his wife in a suburb of Atlanta - He has a large home, a high-end car, and he is a part of a golf club - He has a terminal degree and worked in the medical industry for 45 years prior to his retirement - He is motivated by benefits and will enjoy hearing the VIP perks of coming to an alumnitargeted sporting event - He "bleeds blue" and is very proud of having gone to GSU in its early days - He is part of a large market of consumers that makes up more than 1/3 rd of the overall market - Joe has a great deal of spending power as he saved vigorously in his younger years and now wants to spend his money on his grandchildren, philanthropy, and entertainment - Maya is a black female aged 44 - She is upper-middle class making around working as a teacher making around $58,000 - She has her masters degree and is considering getting her Ph.D. - She has three children between the ages of 6 and 11 - Being a part of a dual income home, they live comfortably and have some discretionary funds for entertainment - Maya sees herself as the decision-maker of her family, and therefore she is the primary channel to go through to capture the whole family - She is interested in attending sporting events that are kid-friendly and will be enjoyable for the whole family - She is extremely busy between her demanding job as a teacher and running her household, so it is important for her marketing messages to be simple, quick, and effective - Maya is tech-savvy and can be reached primarily on Facebook where she posts often about her children - She does a majority of her shopping online and is fairly receptive to email marketingStep by Step Solution
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