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La Croix Is Losing The Sparkling Water Wars, What is the underlying problem in this case from CEO Nick Caporella's perspective? What are some

"La Croix Is Losing The Sparkling Water Wars",
What is the underlying problem in this case from CEO Nick Caporella's perspective?
What are some of the causes of this problem?
What will it take for LaCroix to regain its momentum? Explain.
How can LaCroix create a fit among its activities?
Develop a SWOT analysis
, describe how LaCroix should be transforming the way it does business.

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