La Cuerda Cigars has registered its trademark in the slogan "Smoothly Satisfying," and it has used the slogan to advertise its cigars for over 40 years. Har-Dee-Har Graphics, a maker of novelty posters, makes a poster that shows a hand holding a marijuana joint with the caption "Smoothly Satisfying." Is this trademark infringement or trademark dilution? Trademark infringement, because there is a likelihood of confusion. Neither, because the poster is obviously a joke. Trademark dilution, because it associates La Cuerda's trademark with an illegal or immoral product It is both dilution and infringement.