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La integracin vertical describe el grado en que las empresas cubren el espectro total de las fases de la cadena productiva y la distribucin. Para
La integracin vertical describe el grado en que las empresas cubren el espectro total de las fases de la cadena productiva y la distribucin. Para algunos autores esto es una forma particular de la diversificacin (Penrose, 1960)
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Mathematics For Retail Buying
Authors: Marla Greene, Bette K. Tepper
9th Edition
1501356704, 9781501356704
