La Liga is evaluating the implementation of an OTT service. It has established two very general hypotheses: The revenues collected from traditional broadcasting rights will not be sustainable in the long term. A model based totally or partially on OTT will be economically sustainable. Before proceeding with the project, La Liga wants to conduct a macro analysis to define footballs broadcasting situation We ask you to suggest some PESTLE factors that influence the consumption of football broadcasts in our digital era. You must consider an intergenerational shift in the audience (younger digital natives) and our 2022 reality (PESTLE factors). Dont consider environmental ones. Our idea is to generate some rough ideas (brainstorm style). What is happening with the economy of our countries right now? Do we have more or less disposable money? Why is this important